Co-founder
Roxy Reaves
Roxy Reaves is a Stanford B.A. in Communication graduate who founded Coastal Curl salon in 2019.
Who we are
hi, we’re casacurl.
we’re building beautiful, thoughtful tools that make everyday self-care feel easier, more comfortable, and more joyful — with black and brown communities at the center of our design process.
we believe that caring for yourself shouldn’t feel like another job.
casacurl was born inside a hair salon. before casacurl, our co-founder roxy reaves spent years working with thousands of people with textured hair through her oakland salon, coastal curl.
// we call this quiet luxury for your everyday life.
- Time is a form of luxury.
- Energy is a form of wealth.
- Comfort is a form of care.
- Beauty can be a form of joy.
Our design philosophy
- 01Ease
- 02Beauty
- 03Comfort
- 04Cultural relevance
- 05Joy
Meet the founders
Co-founder
Kavya Udupa
Kavya Udupa is an engineer and designer with a B.E. in Mechanical Engineering from The Cooper Union and an M.S. in Design from Stanford University. She is driven to create products that put the user experience first, a core value of casacurl.